Singles Day

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Singles Day or Guanggu Jun as they call it in the country of origin of China. It is an event that is popular among young Chinese who celebrate singles. Singles Day falls on 11/11 because the 1's looks like a single person who is alone. With four 1-tales there are 4 singles celebrating their single life.

Singles Day emerged as said in China, but more specifically at Nanjing University in 1993. Singles Day celebrations were spread to several universities around Nanjing in the 90's. There are many explanations and myths about how exactly the day occurred. The most accepted theory is that the day grew out of Nanjing University's college culture.

One of the most famous stories about the origins is that in 1993, there were four male students at Mingcaowuzhu ("all single men") college who discussed how they could break away from everyday monotony compared to being single. So they decided that 11/11 should be a day celebrating singular life. From there, their celebration spread far and wide into society. The day was rapidly spread especially with Social media and has become more and more popular in China and Asia.

There is a more sad and romantic story that tells us that it started with a story of love, a youngster at Nanjing University whose girlfriend had found cancer and unfortunately she lost her life. The crushed young man began to light candles round about to commemorate his girlfriend and on his birthday the following year his comrades chose to keep him company. After this, it became a feast at the university and grew until it became a national festival and festival it is today.

Singles Day is an event for singles to party and meet. It started with the focus on young men, but today it is a day celebrated by both sexes. It is very popular to make "blind date" parties to change the participants status from single to pair.

Even though the day is dedicated to celebrating singular life, it's often the way young people show a desire to leave singles life by finding a partner and the media, especially in China, focusing on the love theme.

BUT, it's not only why Singles Day is known, it's also the biggest Shopping Day around the world, both offline and online. The giant webshops Alibaba, Tmall and Taobao achieved sales of over $ 25 billion in 2017.

Therefore, we have selected some of our bestsellers and other fun products to suit those singles.